WIN Consortium is a non for profit global collaboration of leading academic, industry, health plan and advocacy organizations that runs global research projects identifying biomarkers for targeted therapies and clinical trials investigating targeted cancer treatments. Every year the WIN Consortium organises the WIN Symposium. The WIN 2014 Symposium: ‘WINning combinations for precision cancer medicine. Breakthrough biomarker investigations and combined therapeutic approaches’ which was held in Paris, June 23 and 24, 2014, was an exceptional global event entirely dedicated to breakthrough biomarker investigations and combination therapies for cancer.
The objective of the LinkedIn Campaign is to generate traffic to the website (www.winsymposium.org) in order to get people to register for the WIN 2014 Symposium. The strategy was to create awareness of the symposium by regularly providing updates regarding the Symposium and use these updates as ads to target a relevant target audience.
What we did
- Created and optimized LinkedIn Company Page
- Defined target groups (Oncology & Pharmaceutical Sales)
- Created relevant content to engage with your audience on LinkedIn
- Advertising campaigns to promote to target groups via LinkedIn
- Optimized campaigns on a weekly basis
- Remarketing campaign to reach previous website visitors and increase conversions.
The amount of followers on the page grew continuously and the regular updates generated awareness among the target audience. During the campaign there was a steady interaction on the page and the closer the Symposium came the more traffic was generated to the official website, as presented below:
The impressions of the ads and updates during the campaign increased awareness for the WIN 2014 Symposium
During the campaign the interaction between WIN and its audience was steady. The target groups liked, shared and commented on the updates which lead to the even more visibility of the WIN 2014 Symposium on LinkedIn.
The traffic generated to the official website was highly relevant and therefore had a big influence on the amount of visitors of the WIN 2014 Symposium.