VU University Amsterdam
VU University Amsterdam is the Dutch university that will receive the most students from Brazilian Science without Borders (SwB) program, reaching 70 students this year, compared to 15 in 2013. SetWeb has helped to achieve this position with an online marketing campaign that lasted for 6 months.
With 15 years of experience in online marketing in Brazil and an office in Amsterdam to serve the European market, SetWeb used the following online marketing solutions:
A special website for SwB candidates was created with a comprehensive content in Portuguese including the procedures to apply, programs available, visa and accommodation information with texts, images and videos. This broad and detailed content resulted in an average visit time of 17 minutes. The website also had a mobile version which represented 17% of the total visits.
On Facebook a Fanpage was created and this page became the main communication platform for Brazilian students interested in studying in the Netherlands. The content was in Portuguese and kept SwB candidates informed how it is to study at the VU and to live in Amsterdam.
To increase the reach and engagement of the Facebook page, the campaign strategy also included ads on the world’s biggest social network, acquiring almost 6.000 (six thousand) potential students to the page.
Google Adwords advertising brought visibility to the campaign not only in the Google Search but also to previous website visitors via Remarketing solution with YouTube Video Ads and graphic banners.
SetWeb promoted two Hangouts, a Google+ innovative tool that allows live video conferences. The Hangouts goal was to inform SwB candidates how it is to study at VU University and living in Amsterdam by sharing current students experience.
This cooperation between SetWeb and VU exceeded expectations and reached not only Science without Borders candidates but also students for master and summer course programs. A fruitful campaign that will strengthen the ties between Brazil and Netherlands through education.