The biggest Dance Festival in the Netherlands wanted to see how their 60.000 visitors experience their amazing fantasy event. Mysteryland is leading in the festival and electronic dance music and was the first dance event to promote a hashtag and live feed of the content generated by their visitors.
The goal of the campaign was to create a live feed of the photos posted during and after the event. In less than two days more than 8.000 photos and videos were generated on Instagram making it one of the most interactive and alive #hashtag campaigns. Check here how the visitors of Mysteryland enjoyed the party